Apply a design-driven iterative process to develop concepts and validate your assumptions right from the start.
Understand your current and future context through customer research and future thinking. Turn these valuable insights into actionable outcomes.
Our hands-on collaborative approach inspires and energizes. With active involvement your team truly owns their own growth process: a key element of transformation.
Gain situational awareness to reduce the risk of new projects.
The path to innovation is uncertain. We help you gain new perspectives and see the big picture. By understanding what customers want and how major trends shape your industry you will move forward with confidence. A co-creative approach ensures ownership, alignment and buy-in from your stakeholders.
Build the right products and increase customer satisfaction.
What motivates and drives your customers’ choices? Analytics can tell you the what, when and where, but rarely gives insights into the why of customer behavior. Our opportunity finding and experimentation-services will reveal important industry trends and motivations, allowing you to test early ideas quickly and securely. Having your product teams involved leads to new skill acquisition, confidence and a sense of ownership.
Take a hands-on approach to transform your organisational culture
Even the best strategy won’t get you to your goal without the right mindset and capabilities within all layers of your organisation. The most effective way to learn new skills is to apply them in real life situations. That is why all our workshops and trainings follow the learn-by-doing approach. Together, we explore and discover real challenges to be addressed during trainings allowing you to not only support, but fuel change.
Get ahead of your competition. Explore current and future industry trends and be prepared for all the likeliest scenarios.Learn more
Immerse yourself into the lives of your customers, identify the right problem(s) to solve to build products and services that they love.Learn more
Equip your team with an agile mindset: develop concepts and rapidly validate them to reduce the risks of product and service development.Learn more
Our company name is not an accident. “Play” stands for three values that guide our work:
Dare to explore. Staying curious and trying out new things is at the heart of what we do.
You are part of this. We involve you from the start to build ownership of the solution and adopt the mindset.
Doing is also thinking. We make everything tangible and actionable allowing you to learn along the way.
How will the the bank of the future contribute value to our society?
We are excited to announce that a RtP consultant has taken the role of Strategic Design Lead of a team at the ING Innovation Studio in Amsterdam. The task is to make vague ideas tangible, define the value proposition, prototype and test concepts. in collaboration with our customer’s team.
The details of the project are confidential, but here some keywords to spark your curiosity: customer insights, data, ecosystem, semantics…
“I don’t need to know how strong and from where the wind blows. I want to know how much longer I’ll cycle under these conditions.”
How does one go about innovating the UX of weather predictions? To think outside the box, we started by asking: what is our relationship to the weather? And how does it impact our lives? Our qualitative customer research led to a primary conclusion: it’s not the information about the weather that users are interested in, they want to know how it will impact their lives.
How can Agile benefit from Design Thinking?
Agile has enabled teams to build and deploy features on a weekly, even daily, basis. But this poses a new challenge: how do we ensure efforts are spent in the right place? We addressed this with a 2-day hands-on Design Thinking for Engineers workshop at Capgemini. This enabled participants to see their role beyond the implementation of features and equipped them with tools to creatively solve user problems.
How does understanding your customers’ needs can move you up the value chain?
What began as a sales experiment, rapidly became a core strategic project extending the value proposition of Container Solutions. Our collaboration offered a strategic design element that not only resulted in the development of valuable tools and processes, but also an important shift in strategy giving CS a competitive edge.
Four scenarios that hint at the way we’ll celebrate death in the future.
Death is a business with steady demand. This doesn’t mean that it’s a stable one. Customer demands are shaped by constantly changing cultural trends. How can the biggest funeral insurer in the Netherlands envision the future and proactively create it? Together with our friends at Monnik we explored major trends and proposed 4 possible future scenarios that can protect their business.
How do you create momentum and buy-in throughout a multinational enterprise?
For an idea to materialize, it needs to be communicated and placed in motion through an iterative prototyping process. The first step is to “get it down on paper”. This gives space for the idea to be seen from new perspectives. By creating mockups and prototypes, the idea then becomes tangible. Only when others take ownership and continue its growth can the idea then be fully realised.
Drop by our monthly meetup and see first-hand the strategic value of design.Join us